展示设计是一门空间的艺术设计，如何达到展示目的、如何突出展示主题,关键在于对空间的把握上。从展示设计中的空间理论及运用，展示环境中对功能空间的处理及展示空间设计的一些基本原则等方面初步探讨了展示设计中的空间问题，对如何处理展示环境中空间与空间的关系，如何营造舒适的空间氛围等问题，我们做了详细的研究。品牌环境的重要性表现在：
①吸引顾客了解品牌，直接引发品牌消费，培养顾客的消费惯性。
②品牌通过环境互动，使抽象的品牌哲学得以体验化，从而推动品牌文化的塑造。
③品牌创新的环境体验有效强化品牌的感染力，提升品牌价值。

The demonstration design is a spatial art to design, howing to attain to display the purpose, how outstanding demonstration topic, the key consist in to the spatial confidence top. Space theories and applications that are from the demonstration designs, demonstration environment the inside handles and display the space problem that some basic principle etc. aspect first step that space design inquiried into the demonstration the design the inside spatially to the function, to how to handle demonstration environment hollowness and spatial relation, how to construct comfortable space atmosphere etc. problem, we did the detailed research.