玩出非常有特色的品牌识别广告

同样的手法运用在电视广告上,没有旁白,没有字幕,只有两千个IHI 企业标志面跳动着,组合成各种IHI 的产品线,最后回归成IHI 三个字,短短一分钟的广告看起来简单,却还真是一个“字”就道破了IHI 在各个领域的涉略程度,拉近了与一般消费者的距离。虽然只是简单的三个字母,却玩出非常有特色的品牌识别广告


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